My name is Nour Atamna, founder of La Boutique Activiste.
I have been an activist since a young age and am passionate about everything related to social impact, ecology, and creation. La Boutique Activiste is my first entrepreneurial project.
I have also finished writing my first novel, Le jour où ma prof m’a giflée (The Day My Teacher Slapped Me), a committed story of a North African woman who decides to rebel against her racist teacher. If you're also tired of the "Karens" found on social media, you'll love this book! It is currently available on Amazon. I can't wait to share my journey as a writer with you!
Writing and entrepreneurship have always been, for me, two ways to change the world in my own way.
🌱 La Boutique Activiste was born out of rebellion:
In my school's entrepreneurship club, I was the only one talking about social impact while everyone else talked about profits. The only one wanting to redistribute while others wanted to accumulate. The only one who believed that entrepreneurship could be a tool for social justice, not just personal enrichment.
So I created my own model.
A business that proves you can be profitable without being capitalist, successful without being selfish, and ambitious without being greedy.
La Boutique Activiste funds Ethika — the world's first participatory NGO where YOU vote to choose 1 impact organization each month.
To visit the NGO's website:
Every product sold supports the Activistes en talons Movement and democratically redistributes 5% of net profits.
The Activistes en talons Movement is based on the idea that activism begins with our daily choices. No need to protest in the street to change the world — every purchase, every action, every decision is a vote for the world we want to create. Join the movement and transform your daily life into an act of gentle resistance.
Because entrepreneurship shouldn't be a race for profit. It should be a gentle revolution.
Thank you for being here 💚
By shopping at La Boutique Activiste, you are not only supporting a young Quebec entrepreneur from a visible minority, but also a vision for a more just and greener future.
🌍 Our mission
At La Boutique Activiste, we believe that to buy is to act.
Every product you choose here is not just an object:
it's a declaration of love for the planet, a concrete step towards a more just world.
Our mission:
To make activism accessible to all — through actions, through choices, through daily life.
We want every purchase, every click, every action to be a form of gentle, positive, and conscious activism.
Because change doesn't start in the streets,
it starts in our habits, our values, and our daily lives.
✊ Our movements
🌿 The Activist Action Movement
Activism doesn't start in the streets. It starts in your shopping cart.
We are a community that believes every daily choice is a vote for the world we want to see. No need to protest to change things — we advocate with our actions: eating vegan, adopting zero waste, consuming ethically, living ecologically.
It's not about a perfect lifestyle, it's about a conscious approach.
Choosing a bamboo toothbrush, refusing a plastic bag, buying local — every gesture is an act of gentle resistance.
🌍 We don't seek perfection, but consistency.
Together, we make ethics a gentle, yet lasting revolution.
Join the movement. Act with us. ✊💚
💚 The Ethika NGO
Because a sustainable world must also be just.
Ethika is the first ethical and participatory NGO:
each month, 5% of our net profits are redistributed to 1 impact organization,
chosen by citizen vote according to the theme of the month (environment, human rights, equality, health…).
Ethika gives power back to the people,
and transforms generosity into a democratic, transparent, and collective act.
Giving differently is already changing the world.
.
Thank you for being part of the movement.
— The founder of La Boutique Activiste
